ChumokuBlog
How short-form video actually holds people, written for the people making it. No keyword tables, no tags, no advice borrowed from long-form.
20 September 2026 · 6 min read
What view jail on Shorts actually tells you
Shorts that keep stopping at the same view count. What the ceiling narrows the problem down to, and which of the usual explanations for it nobody can actually check.
Distribution · Retention
12 September 2026 · 4 min read
Why Shorts get swiped in the first two seconds
A Short is judged in a feed, not after a click. The reasons viewers swipe in the first two seconds, and what to change in the edit.
Hooks · Retention · Editing
12 September 2026 · 4 min read
How to read a Shorts retention curve
What the shapes in a Shorts audience-retention graph mean, why it can go above 100 percent, and which conclusions the curve does not support.
Retention · Analytics
12 September 2026 · 3 min read
What makes a Shorts hook work
The difference between a hook and a first sentence, the test a hook has to pass, and the openings that reliably fail.
Hooks · Writing